Our Beliefs

At Crown Wealth Strategies, we are committed to focusing on the interpersonal relationship between us and our clients. We know the perfect recipe for success is one half technological resources and one half client relationships.

In a higher standard

Although many call themselves "financial planners," only Certified Financial Planner™ (CFP®) professionals have extensive training and are held to the highest ethical and educational standards. Lizzie, as a CFP®, believes in the fiduciary standard that she is held to and in client relationships that last for generations.

The seven principles of a CFP® professional are:

  • Integrity
  • Objectivity
  • Competence
  • Fairness
  • Confidentiality
  • Professionalism
  • Diligence

In having access to multiple product options

We believe that advisors should have access to both fee-based and commission-based products. Oftentimes, our clients can be best-served with a fee-based product (like investments, which Lizzie has access to through her affiliation with Eagle Strategies LLC), but other times, they may be best-served with products that are commission-based (like annuities and life insurance, which our professionals can provide as an Agents of New York Life Insurance and as Registered Representatives for NYLIFE Securities LLC). In the end, rather than having clients purchase these products from a broker, it has been our experience that clients are relieved to have a trusted advisor to review a spectrum of products and services, understand and explain the details of those solutions, and to be able to advise them on all their needs. We strive to always provide our clients with the top-tier, best-in-class choices for their assets, no matter the payment or commission that she receives.

In providing value for our fees

The fees our advisors charge for financial planning are clearly documented and based on a flat fee. We believe that an advisor must provide unmatched value for their fees. Therefore, we go above and beyond to make sure that we do whatever it takes to complete a comprehensive plan, no matter how long that takes. As part of our services, our advisors are happy to meet with our client’s trusted third-party professionals, rather than simply referring a client to an attorney or CPA without further involvement.

That money management works

We provide time-tested valuable services for our clients to help them determine the right track, properly allocate their entire portfolio, invest in a prudent manner, and to monitor and adjust those investments through your ever-changing needs and environment. We do this through:

Asset Allocation

When it comes to asset allocation, we firmly believe in the old saying, ‘don’t put all your eggs in one basket.’ Proper asset allocation means that your wealth is distributed among different types of investments. Our advisors can help you with this in alignment with your investment strategy, in turn seeking to minimize volatility and maximize returns.

Dollar Cost Averaging

When you work with Lizzie and Crown Wealth, our goal is always to help you reach financial stability despite volatile markets. Through the use of dollar cost averaging as a solution, we can help you choose the right investments and purchase them over a specified period of time, so that you end up investing at an average cost in the market, rather than investing everything into a high market.

Tax Efficient Investing

Proper tax diversification strategies help you to position your wealth across different types of accounts, in order to alleviate some of the burden of taxes, in alignment with your financial goals. As tax rates increase or decrease, your assets will continue to be protected.

* Dollar-cost averaging does not assure a profit nor does it protect against loss in declining markets. To be effective, there must be a continuous investment regardless of price fluctuations. Investors should consider their financial ability to continue to make purchases through periods of high and low price levels.

** Tax Efficient: neither New York Life Insurance Company, nor its agents, provides tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

“...What I have found in my research is that integrated approaches which draw from both investments and insurance can create more efficient retirement outcomes.”

Wade Pfau

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In integrating solutions

We believe that integrating a variety of solutions for our clients, rather than using just a single type works best to achieve success. When developing strategies for our clients, we find that tactics such as integrating whole life insurance into a retirement income plan can create a more efficient outcome for income and legacies. It is often difficult for financial markets to perform well enough for an investments-only strategy to provide better outcomes than an integrated plan.

In goals-based investing

A solid plan must always take into account four critical items: tax efficiency, risk management, asset accumulation, and personal goals and objectives. Each of these are small pieces of the puzzle that make up your financial plan.

That the tortoise will always beat the hare

Long-term investment success generally happens for those who run the race at a steady pace, as opposed to running after fleeting trends.

In a holistic, comprehensive process

We believe that the correct way to eat an elephant is one bite at a time. Therefore, we are sure to take a step-by-step approach with each of our clients, to make sure that they understand what we’re doing to achieve their goals. Our comprehensive planning process typically encompasses risk management, asset accumulation, and distribution strategies, and we are sure to keep our clients informed along the way.

Our Commitment

Central to what we do is to make a positive difference in people’s lives. Since conception, we have committed that that belief extends to our community. As such, Crown is committed to helping with not only financial resources but volunteer time.

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St.Jude Children's Research Hospital logo
Make a wish foundation logo
El Paso Children's hospital logo
El Paso donor hospital logo

Bespoke Financial Management

Our highest level of service, reserved for up to ten new families per year.

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